Project Overview
Health-Coach.Jackie Saunders
DIGITAL STRATEGY | UX STRUCTURE |FULL BRAND DEVELOPMENT | OFFER & FUNNEL BUILD | WORDPRESS DIVI WEBSITE DESIGN & BUILD | PERFORMANCE OPTIMISATION | EMAIL SYSTEM INTEGRATION | SEO | GOOGLE LOCAL BUSINESS PACK | SOCIAL MEDIA SETUP | VISUAL ASSETS
Client:
Self
PROJECT DESCRIPTION:
Health Coach — Brand, Platform & Funnel Ecosystem
A complete strategy, brand and website build for my own health coaching practice – created as a live working model for service-based businesses wanting a scalable, content-driven digital platform.
This project demonstrates how clear positioning, structured offers and a conversion-ready website work together to support long-term growth.
THE STRATEGIC GOAL
To build more than a brochure website – a flexible digital business ecosystem that could:
support multiple offers and programmes
grow into content, lead magnets and courses
integrate email marketing and sales journeys
remain fast, simple and easy to manage
SCOPE
Digital Strategy
Brand Positioning
Offer & Funnel Planning
UX Structure
WordPress Divi Build
Performance Optimisation
SEO Foundations
Email System Integration
THE APPROACH
This project was treated as a real client build, following the same structured process:
audience and offer clarity
scalable site architecture
conversion-focused page flow
cohesive visual language
lightweight performance stack
The result is a platform designed to evolve — not a static website.
THE OUTCOME
A calm, credible and future-ready digital presence that:
clearly communicates the value of the services
supports lead generation
allows new offers to be added without rebuilding
provides a real-world demonstration of my strategic process
Built as a living business platform — not a demo site.
Every element is designed for real clients, real content and real growth.
“Health Coach is my live working model — the same strategy, structure and systems I build for clients, applied to a real service business.
It allows me to test, refine and demonstrate what a scalable, conversion-ready platform actually looks like in practice.”
— Jackie Saunders
Digital Strategy & Design
Happy Clients, Happy Brands 🎉
“From website design and brand strategy to digital marketing support, here’s what real New Zealand business owners say about working with Jackie Saunders Digital Creative.”
She took care of all the “behind the scenes” aspects I had no idea about, and now my site has great exposure and visibility.
Jackie has got great knowledge in regards to marketing and this, together with the many professional careers and highlights makes for the perfect partner in getting you on the net and noticed. We would happily recommend Jackie to anyone!
My customers adore my new website and so do I. I love how you explain complex things to sound easy – you made it easy – thank you.
Thank you for our wonderful website – we love it! It really is so much easier having our branding guiding everything in a cohesive way – no more doom scrolling content ideas!!
Want a platform that grows with your business — not one you outgrow?
Let’s map out the structure first.
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