Project Overview
Forsyth Medical Ltd
DIGITAL STRATEGY | UX STRUCTURE |FULL BRAND DEVELOPMENT | WORDPRESS DIVI WEBSITE DESIGN & BUILD | SEO | GOOGLE LOCAL BUSINESS PACK | SOCIAL MEDIA SETUP | VISUAL ASSETS
Client:
Stakeholders + PM T Smith
Results & Impact
Items:
Clear patient-first structure
Navigation, services and information redesigned for real-world usability.
Stronger local visibility
SEO, Google Business and content aligned for search-led growth.
Consistent professional brand
A unified visual system across digital and print touchpoints.
Future-ready platform
Scalable WordPress build supporting ongoing expansion.
PROJECT DESCRIPTION:
Scope: Brand guidelines, UX restructure, WordPress build
Focus: Patient experience + scalable systems
Outcome: A cohesive, future-ready digital platformDigital strategy, brand system & website transformation
Overview
Forsyth Medical engaged me to bring clarity and cohesion to a “change of ownership – new entity” a growing practice that had outgrown its existing brand and website. The goal was to create a professional, future-focused digital presence that reflected the quality of care they deliver, while making the site easier for patients to navigate and for the team to manage internally.
This was not just a visual refresh β it was a full strategic rebuild of their brand, structure, and online experience.
The Challenge
The existing website had evolved over time without a clear system behind it. Key services were difficult for patients to find, the visual identity lacked consistency, and the backend made updates slow and frustrating for the team.
At the same time, the practice needed to:
- communicate trust and credibility at first glance
- simplify access to high-demand services
- support ongoing growth and new offerings
- ensure the site was fast, secure, and easy to maintain
Strategy & Approach
I began with a full discovery and structural review to understand how patients actually move through the site and where the friction points were.
From there I developed:
- a clear information architecture for services and patient pathways
- a refined visual language to create consistency across all touchpoints
- a scalable WordPress build using Divi and a lean performance stack
- a brand guideline system to support future marketing and internal use
Every decision balanced three priorities:
patient experience, team usability, and long-term sustainability.
What I Delivered
Brand & Visual System
- Complete brand guideline document
- Colour, typography, and layout system
- Consistent visual language for digital and print
- Asset framework for future campaigns
Website Design & Build
- Full UX restructure of the site
- Service-based navigation for faster patient access
- Mobile-first, performance-optimised build
- Conversion-focused page layouts
- Streamlined content management for the team
Technical & Performance
- Lean optimisation stack for speed and stability
- Security and backup systems
- SEO-ready structure and metadata framework
The Result
Forsyth Medical now has a calm, professional, and highly usable digital presence that reflects the standard of care they provide in person.
The new platform:
- makes key services easy to find
- builds immediate trust with new patients
- gives the team confidence to manage and grow the site internally
- provides a scalable foundation for future marketing and digital strategy
Most importantly, the brand, website, and internal systems now work together as one cohesive ecosystem.
My Role
Digital strategy, brand system development, UX structure, website design and build, performance optimisation, and implementation.
5-Star Client Review
Administration Manager Forsyth Medical Ltd
Happy Clients, Happy Brands π
βFrom website design and brand strategy to digital marketing support, hereβs what real New Zealand business owners say about working with Jackie Saunders Digital Creative.β
She took care of all the “behind the scenes” aspects I had no idea about, and now my site has great exposure and visibility.
Jackie has got great knowledge in regards to marketing and this, together with the many professional careers and highlights makes for the perfect partner in getting you on the net and noticed. We would happily recommend Jackie to anyone!
My customers adore my new website and so do I. I love how you explain complex things to sound easy – you made it easy – thank you.
Thank you for our wonderful website – we love it! It really is so much easier having our branding guiding everything in a cohesive way – no more doom scrolling content ideas!!
Thinking about a similar transformation?
If your brand, website or digital presence no longer reflects the quality of your work, I can help you bring strategy, structure and visual clarity back into alignment.
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