Client:
Art on the Quay
SERVICES PROVIDED
Website maintenance and regular content updates. Social Media scheduled content. Visual Assets for Social and Print Media
PROJECT DESCRIPTION:
This project focused on turning a manually managed exhibition schedule into a streamlined digital marketing system. By aligning content planning, website updates, social media assets, and promotional timing, the gallery now has a repeatable framework that reduces admin, improves consistency, and strengthens the visibility of both the space and its artists.
Art on the Quay
Content strategy, exhibition marketing system, website & digital ecosystem
Art on the Quay needed a cohesive digital presence that could support a fast-moving exhibition schedule while remaining true to the gallery’s calm, curated in-person experience.
I developed a repeatable content and promotion framework that aligns website updates, social media, email, and in-gallery activity — transforming ad-hoc marketing into a structured, sustainable system.
The result is a clear, professional online presence that:
- supports every exhibition launch
- reduces manual admin for the gallery team
- creates consistent visual storytelling
- strengthens artist visibility and audience engagement
This project is ongoing and continues to evolve as new exhibitions and campaigns are released.
Key outcomes
- Repeatable 5-week exhibition content workflow
- Consistent visual and messaging structure
- Faster campaign rollout for each show
- Centralised digital asset planning
Scalable system for future growth
